This Tulum-inspired massage boutique, which stays open till 10 p.m., has become all the rage among L.A.’s perennially exhausted. NOW’s minimalist interior—with its abounding natural-wood surfaces, cacti, and sheepskins—is calming enough, but it’s the comprehensive list of affordable services that keep Angelenos (and clued-in tourists) coming back. A 25-minute massage costs $40 (try the communal-setting version for a change); Swedish-, deep-tissue-, and sports-style approaches are available. Add-ons include aromatherapy, crystal healing, and herbal heat therapy.
Other locations:
Santa Monica
2407 Main Street
Santa Monica 90405
+1 310 310 2914
Silverlake
3329 Sunset Boulevard
Los Angeles, CA 90026
+1 323 922 6007
Studio City
12019 Ventura Boulevard
Studio City, CA 91604
+1 818 691 3122
